Customer Empathy Mapping: Visualizing Thoughts, Feelings, and Actions

Building cross-functional empathy across engineering, design, and product management.

Published by Whisker Board Editorial Team • Reading Time: 7 min read • Public Reference Guide (No Login Required)

The Four Quadrants

Says, Thinks, Does, and Feels: Categorizing user observations from usability testing.

Translate user frustrations into clear product value propositions at the bottom of the map.

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