Affinity Diagramming: Synthesizing Qualitative User Research

Transforming dozens of customer interview transcripts into actionable product themes.

Published by Whisker Board Editorial Team • Reading Time: 7 min read • Public Reference Guide (No Login Required)

Transcript Extraction to Sticky Notes

Pull one observation or direct quote per virtual sticky note without summarizing prematurely.

Emergent Theme Clustering

Group related quotes into clusters without pre-defined labels until clear patterns crystallize.


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